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Global Citizenship at Sheraton Frankfurt Congress Hotel

Our Strategy

Starwood Hotels has a legacy of caring for the communities in which we operate, so Global Citizenship comes naturally to us. Our work focuses on the environment and our communities and leverages our people, our brands, our relationships and our global reach because we are uniquely equipped to help our associates and guests create a better world to experience.

Policies & Reporting

  • The key element of our actions is the worldwide  Starwood Global Citizenship Program.
  • All Starwood Hotels in Germany implement the legal environmental requirements.
  • As primarily a hotel chain, Starwood Germany has signed the codex fairpflichtet”, a sustainability code for the German Speaking Event Industry, which contains guidelines and principles of corporate responsibility for substantiating sustainability in the organization and execution of events. These guidelines support us to act sustainably, e.g. with the responsible use of resources and energy, the open exchange of relevant information and by raising awareness of social competence.
  • We work closely with the Carbon Disclosure Project (CDP), an independent, non-profit organization that provides a global system for companies and cities to measure, disclose, manage and share environmental information. The CO2 calculator offers a possible evaluation of the climate impact of an event.

Environmental Initiatives

  1. The Starwood Program 30:20 by 20, which started in 2008, sets the goal to reduce our energy consumption by 30% and our water consumption by 20 % by 2020. All Starwood hotels and resorts worldwide have committed to this program.
  2. With our Sustainable Meeting Program we offer our guests and meeting planners the opportunity to act, travel and meet sustainably:
    Meeting planning Sustainability activities Event execution Food & Beverage Event debriefing
    • Paperless booking and meeting planning with electronic booking programs, requests for proposals and offers as well as the electronic sending of contracts and food and beverage suggestions. 
    • With our tool StarGroups meeting planners can create an individual website with their own URL for their event. Meeting attendants can book their rooms easily and environmentally friendly as well as get additional information on this website.
    • Check out for Children: When checking out, one US-Dollar can be donated to our partner UNICEF. This donation is voluntary. Thus, Starwood Hotels & Resorts and UNICEF want to create a better future for children – since 1995 more than US$ 25 million have been raised.
    • Make a Green Choice: Guest get a US$ 5 voucher at participating food and beverage outlets or 500 Starwood Preferred Guest Starpoints® awarded at check out for each night they decline housekeeping services in their hotel room and consequently support the local environmental initiatives of the hotel.
    • Clutter Free Meetings”: include streamlined stations that provide paper, pens, glasses, water and other thoughtful touches, keeping the main work area uncluttered and organized. “Green” features such as energy-efficient light bulbs, double-sided meeting pads and water pitchers in lieu of bottled water help eliminate waste and reduce consumption.
    • natural gas filling stations and charging stations are located within the neighborhood of the hotel. 
    • Our meeting rooms are equipped with adequate bins for waste separation.
    • EAME Sustainable Fish and Seafood Guidance”: We only purchase fish and seafood from sustainable fisheries.
    • The hotel purchases food and beverages from local and regional producers and suppliers.
    • The Meeting Impact Report (MIR) gives the possibility of determining the impact of a meeting or event on our environment.
  3. In addition, Sheraton Frankfurt Congress Hotel  contributes to sustainability and environment protection with the following initiatives:
    Water consumption Energy efficiency Waste Emission reduction Sustainable supply chain Indoor Climate
    • Water restrictions
    • Waterless urinals
    • Change to LED Lighting
    • Reduced Wattage
    • Separation of trash
    • Green Meetings/ Clutter free
    • Community Heating
    • Sustainable supplier
    • Sustainable packaging
    • Room Windows can be opened
  1. Our hotel acts according to the following certificates and codexes:

  • ​Ecoprofit 2011

Community Initiatives

    • “Check-out for Children in co-operation with UNICEF
    • Activities for common good
      • Associate training in different areas
      • Security and health protection training for our associates
      • Promotion of young associates as a company that takes on trainees

Starwood Foundation

  • Road to awareness: Since its launch in 2008, Starwood’s Road to Awareness associates fundraising campaign has raised over $1.5 million to support different UNICEF education projects in Europe, Africa and the Middle East.
  • SARF (Starwood Associate Relief Fund): The Starwood Associate Relief Fund has provided nearly US$ 2 million in grant funding since inception to support associates in need around the globe when disaster strikes.